Alviero Martini S.p.A. was founded in 1991 in Milan, where it still has its headquarters with a headquarters of 5,000 square meters in the splendid setting of the Navigli.
The iconic brand has a curious history, especially the intuition of using a geographical map as a decorative pattern for leather accessories.
In fact, the designer was also a window dresser and for an installation in Milan he decided to stick an excerpt of a map on a suitcase. The showcase was a great success: there were many customers who wanted to buy that particularly decorated trolley. Alviero Martini immediately realized that this was the right intuition, and thus the brand that made the recent history of Italian fashion was born.
The first and essential feature of Prima Classe is the geographical map print, known as GEO. Surely this iconic texture with warm and refined nuances has aroused in many the sensations related to the travels that Alviero Martini particularly loves.