Superga was founded in 1916 in the Fabbriche Riunite Industria Gomma Torinese complex. The production of rubber material is accompanied by footwear-type processes, especially tennis shoes, which mark the company's success on a national and international scale. The company's goal, since its origins, has been to produce a for Italians'. Contrary to common opinion, the first successful model is not the canvas shoe, called the 2750 model, but the green, waterproof rubber boot, with soles and uppers in vulcanized rubber, a shoe that played an important for its use in agriculture. This latest technology was made possible thanks to Charles Goodyear's 1844 patent for the vulcanization of rubber. The brand name takes up the Basilica of Superga, the imposing symbol of Turin, creating a strong communication strategy that recalls the values of the territory.